Oregon State of Mind
Role
Apparel Graphics, Art Direction, Production
Overview
I wanted Oregon State spirit wear that felt like real streetwear, not standard campus merch. This project became a fashion-forward hoodie graphic built for depth, clean separations, and scale on-body.
Oregon State of Mind is a play on the school name, but it also points to what college does to you. It shifts your perspective and identity. The design needed to feel personal and a little countercultural, not corporate.
History
The concept was inspired by a real Oregon moment where culture and DIY problem-solving saved a brand. In 1972, the Grateful Dead played a benefit concert in Veneta to help Springfield Creamery, and tickets were famously printed on Nancy’s Yogurt labels.
Design
Psychedelic skeleton illustration with a heat-map effect to symbolize transformation.
Collegiate typography pushed into a more subversive, poster-like attitude.
Built for screenprinting with clean separations and strong hoodie-scale readability.
Outcome
Sold out on launch, then sold out again after an unexpected second release and larger restock.
Proved there’s demand for school spirit that feels style-led, not generic.
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